Wilco Yankee Hotel Foxtrot Market: Buy Jesus Don’t Cry Beer, Cereal
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It’s been over two decades since Wilco released one of the greatest albums of all time, Yankee Hotel Foxtrot. To celebrate the 20th anniversary of their 2002 classic, the band kicked off an eight-concert series and even announced a deluxe reissue slated for September. And now the group has collaborated with Foxtrot, a modern convenience store headquartered in the group’s hometown of Chicago, on new products and a pop-up called the Yankee Hotel Foxtrot Market.
The new Wilco Yankee Hotel Foxtrot Market collection includes cereal, apparel, dad hats and lighters – all now available at Foxtrot’s in-person pop-up. But if you can’t make it to Windy City, you can still buy most of the new collab online, with a few exceptions.
As for Yankee Hotel Foxtrot Market snacks, the band and convenience store have created a gumball mix named after the album opener, called “I Am Trying to Eat Your Heart”, a colorful pack of nine ounces that you can get for under $6 online. There’s also a box of vegan Wilc-O’s Cinnamon Cereal, made in collaboration with cereal brand OffLimits.
Wilco and Foxtrot didn’t stop there either and even produced a pilsner “Jesus Don’t Cry” – a play on the lyrics of the Yankee Hotel Foxtrot tap “Jesus, etc.” — brewed with Chicago’s local Great Central Brewing that might inspire any craft beer-loving Wilco fan to book a plane ticket to pick it up in person.
While fans can buy most of the collaboration’s products online, you can only get the pilsner at the store in Old Town Foxtrot as part of the pop-up market that runs until May 1.
Another exclusive that fans can only get at the store? Some of the cereal boxes in the market have a 7-inch vinyl record signed by Tweedy hidden inside. The collection also includes several pieces of clothing, including black and white logo t-shirts, as well as Wilco x Foxtrot Manager jackets that fans can order online.
The Yankee Hotel Foxtrot Market collection marks the first collaboration between Wilco and Foxtrot, but their common bond has a long history in the Windy City.
“Chicago is a special place, full of neighborhoods and communities that create a real sense of place like nowhere else I’ve been,” Jeff Tweedy said in a statement. “Foxtrot embraces that sense of community and we’re thrilled to partner with them as we celebrate our album’s 20th anniversary in this great city.”
Related: Wilco Gives ‘Yankee Hotel Foxtrot’ Back Some of Its 20th Anniversary Show Benefit
“I fell in love with Wilco listening to their live sets in college and chasing them to venues all over Chicago, so having the opportunity to partner with the band in celebration of their iconic album is truly special,” adds Mike. LaVitola, co-founder and CEO of Foxtrot. “We both live in Chicago and have a lot of love for the community here,” LaVitola continues. “Beyond that, it’s really about celebrating food and culture, and creating something fun and unexpected.”
Wilco fans will also have the chance to shop some of the new Yankee Hotel Foxtrot Market merchandise in real life on April 21 in Chicago. The group is set to play a show at Hideout, alongside local outfits Dehd and Tenci. Fans can purchase tickets for the event online, starting at $30 each.
Part of the We Are Touring to Break Your Heart series, the Hideout show is one of many Yankee Hotel Foxtrot anniversary tour dates scheduled throughout April. After the anniversary shows, Wilco will travel to North Adams, Massachusetts, for the band’s Solid Sound Festival in May, with a lineup that includes Japanese Breakfast, Sylvan Esso and Bonnie “Prince” Billy.