As the $ 3.5 billion Water Street Tampa development in Tampa nears completion its first phase of construction, it gives the public a glimpse of its next tall residential tower.
Asher, the third and tallest residential building on Water Street, will open in March at 1050 Water Street, with pre-rental starting in January. The building will also house a new extended-stay boutique hotel, Roost Tampa, from a Philadelphia hotel company making its Florida debut.
At 490 units, Asher – which takes its name from a Hebrew term meaning happy or blessed – will be the tallest of three residential buildings in Water Street Tampa’s first phase of development. The 420-unit Heron and 338-unit Cora opened this year. Another building, the Tampa Edition hotel, also has 37 luxury condos.
Roost Tampa will consist of 97 units on the building’s first six residential floors, while Asher’s permanent residences will occupy the top 15 floors. The concept, combining high-end apartments and hotel-style amenities, is a new concept in Tampa Bay, said Lee Schaffler, portfolio manager at Water Street’s main developers, Strategic Property Partners.
“You will be in the middle of it all,” Schaffler said. “This is the first building of the three that will lead to Water Street. It will be in front and in the center. Lights and street activity will be at your doorstep.
Asher’s design will be “a nod to Tampa’s industrial history,” according to a description by Strategic Property Partners, with studio, one and two-bedroom units available. Prices have yet to be set, Schaffler said, but will be on par with Cora and Heron, with the exception of the cheaper studio units. Cora initially offered apartments at prices starting at $ 1,650 per month for a one-bedroom, 451-square-foot studio; while Heron’s Apartments started at $ 1,918 per month for a 545-square-foot studio.
“Maybe someone could afford a studio and have access to this great neighborhood that they might not otherwise have if it was a one bedroom,” Schaffler said. “There are a lot of studios in New York City and a lot of demand for them, and we think it’s an untapped niche in Tampa, that there are a lot of people who would trade personal space for outdoor amenity space. and common. “
![This rendering shows an Asher Common Area, a new residential tower at 1050 Water Street in Water Street Tampa. The building will open in 2022.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 5000 3125"/%3E "This rendering shows an Asher Common Area, a new residential tower at 1050 Water Street in Water Street Tampa. The building will open in 2022.")
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Managed by the Philadelphia hotel company Method Co., Roost will feature designs and furnishings “inspired by the rich Latin American heritage that prevails in the Tampa neighborhoods,” according to the developers’ release.
Roost co-founder and CEO Randall Cook said Tampa was a desirable city for the brand due to the number of people moving to the area.
![This rendering shows an interior of Roost Tampa, an extended stay hotel of the Philadelphia hotel company Method Co., which is bringing its first property to Water Street Tampa in 2022.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 2800 1575"/%3E "This rendering shows an interior of Roost Tampa, an extended stay hotel of the Philadelphia hotel company Method Co., which is bringing its first property to Water Street Tampa in 2022.")
“We see Tampa as a growing market and one of those cities that more and more people are talking about,” Cook said.
Asher residents and Roost guests will have access to the building’s common amenities, including concierges, a collaborative workspace, a screening lounge, a fitness center, and a rooftop pool, with cabins, lawn games, a bar and an outdoor kitchen. Method will oversee programming at both facilities, which could include dining options or groups such as running or yoga clubs.
![This rendering shows Asher's Pool Deck, a new residential tower at 1050 Water Street in Water Street Tampa. The building will open in 2022.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 5000 3333"/%3E "This rendering shows Asher's Pool Deck, a new residential tower at 1050 Water Street in Water Street Tampa. The building will open in 2022.")
The ground floor of the building will include 30,000 square feet of retail space. One company previously advertised for the space is Wagamama, an Asian fusion restaurant with locations in New York and Boston. Another retail space will be temporarily occupied by a felt art exhibit by artist Lucy Sparrow.
As Wagamama and other nearby restaurants open in 2022, residents of Water Street will be there to meet them. Heron opened in March and is almost full, Schaffler said, while Cora opened this fall and is already at 30% capacity.
“At some point we’ll say, ‘Okay, we’ve built the number of units the market can handle,’” he said. “We are not there yet. I think the demand for this building will be really robust, just like it has been for Cora and Heron.
![This rendering shows Asher's Pool Deck, a new residential tower at 1050 Water Street in Water Street Tampa. The building will open in 2022.](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 5000 3128"/%3E "This rendering shows Asher's Pool Deck, a new residential tower at 1050 Water Street in Water Street Tampa. The building will open in 2022.")
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