UAE hotels bounce back with increased occupancy – News
The country’s rebounding hospitality sector recorded a 27.6% jump in average hotel stay in the first quarter to 4.3 nights compared to the same period last year.
The UAE hospitality sector saw a strong rebound in the first quarter, with hotel occupancy rates across the country reaching 63%, underscoring the remarkable success of the national Covid-19 vaccination campaign.
The country’s rebounding hospitality sector, which stood out as the second busiest in the world after China in 2020, recorded a 27.6% jump in average length of stay in the first quarter of hotels at 4.3 nights compared to the same period last year, the first data released by the tourism authorities revealed.
The month of March saw a 34% growth in the number of hotel guests compared to the same month 2020.
While UAE nationals accounted for 25.6% of the total million customers, Dubai remained their preferred destination, followed by Abu Dhabi, Ras Al Khaimah, Fujairah and Sharjah.
“The UAE continues to strengthen its coveted position in the global tourism scene, with domestic tourism now proving to be an important catalyst for economic growth and a key contributor to GDP in the implementation of the UAE’s wise leadership guidelines,” said Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs, who is also chairman of the UAE Tourism Council.
In 2020, the hospitality sector contributed 41 billion dirhams to the national economy – a figure that is expected to double in the coming years, according to the Ministry of the Economy.
The month of March was particularly remarkable for the hospitality sector with a record 112% growth in the number of Emirati hotel guests compared to the same month 2020. The trend is a resounding testimony to the rapid resumption of the pandemic that the country is in the process of achieving. on the back of one of the world’s most effective vaccination programs, hospitality industry experts said.
Dubai, one of the favorite destinations for global tourists, is optimistic about the industry’s outlook this year due to an expected increase in visitor traffic for the Dubai World Expo, the Arab Emirates’ 50th anniversary celebrations united and an increase in the number of domestic tourists.
âAs we build on the strong rebound in 2020 and as confidence continues to grow within the industry and among travelers and with the rollout of vaccinations around the world, we expect to see momentum accelerate throughout the world. long of 2021, âsaid Issam Kazim, managing director of Dubai Tourism, said.
This year, Dubai aims to tap into the conference business, boost leisure events and launch a new global marketing campaign to showcase the emirate as a summer destination for families.
Abu Dhabi expects its hotel occupancy rates to drop to at least 80% this year, up from 70% in 2020, according to Saood Abdulaziz Mohamed Al Hosani, undersecretary of the Ministry of Culture and Tourism of Abu Dhabi,
He said Abu Dhabi has made extraordinary efforts to ensure public safety while seeking to further ease travel restrictions for international tourists.
Experts in the hotel industry said the exceptional rebound in the first quarter was also due to the government’s efforts to encourage domestic tourism and adopt measures to accelerate the recovery of the sector. The trend is expected to accelerate in the future, given the effectiveness of the Covid-19 vaccine surge and the relaxation of travel restrictions in some markets, they said.
In 2020, the UAE welcomed 14.8 million customers who spent an average of 3.7 nights at 1,089 properties to set an occupancy rate of 54.7%. Thanks to the feat, the United Arab Emirates exceeded the global average occupancy rate of 37% and that of the Middle East by 43%, according to data from the World Tourism Organization and the Emirates Tourism Council.
Coming first in the world, Chinese hotels took first place in 2020 with an occupancy rate of 58%, while the United States occupied third place with 37%.
According to STR Global, the UAE’s hotel occupancy rate rose to 62% in March, from 59.5% in February.
âAlthough 2020 was a tough year, the market ended the year with an occupancy rate of over 50 percent, which was a great job moving the occupancy line in the right direction. This trend continued throughout the first quarter of the year, âsaid Philip Wooller, regional director for Middle East and Africa at STR.
In March, each of the top three hotel performance indicators was up from the previous month. Revenue per available room, a key performance metric calculated by multiplying a hotel’s average daily room rate by its occupancy rate, jumped 77.1% to MAD 298.7 in March from March 2020 when the United Arab Emirates closed its borders due to the Covid-19 pandemic. . – [email protected]