PointsBet secures Arizona market access with the Cliff Castle Casino hotel


Arizona will soon be hosting a new sportsbook with PointsBet, linking an exclusive 10-year sports gambling partnership with Cliff Castle Casino Hotel.

PointsBet Breaks Into Growing Arizona Sports Betting Market

australian sports betting PointsPari intensifies its expansion efforts in the United States as its subsidiary PointsBet Arizona LLC has entered into an exclusive strategic agreement with Cliff Castle Casino Hotel, giving the company market access to the state, which recently launched its sports gambling industry.

Property of Yavapai-Apache Nation, Cliff Castle Casino Hotel is an ideal partner for PointsBet as the bookmaker seeks to expand its presence in the United States and provide more viable market choices for sports betting enthusiasts. The market is potentially one of the largest, with a population of 7.3 million and located next to California, giving it a potential flow of out-of-state sports bettors.

Following the legalization of sports betting in Arizona earlier this year, Governor Doug Ducey and lawmakers agreed to introduce up to 20 sports betting licenses, allowing tribal casinos and professional sports franchises to begin applying for licenses. of gambling.

CEO of PointsBet USA Johnny Aitken was excited about the new partnership between his company and Cliff Castle. “PointsBet is excited to begin the process of providing Arizona’s passionate and passionate sports communities with a fast and differentiated sports betting product through every customer touchpoint. “ Aitken said.

He confirmed that PointsBet was keen to introduce a responsible sports betting product that brings the company’s competitive advantages to the market, including technological expertise alongside what he described as “the most comprehensive list of. betting options’ to the world.

Teaming up to take sports betting by storm in Arizona

The partnership will last ten years, subject to possible renewal if both parties agree. PointsBet will seek to operate an online sports betting skin through its dedicated website and mobile platforms, providing sports fans with a rewarding experience on all levels that is unrelated to a physical location.

PointsBet will pay a market access fee to the Yavapai-Apache Nation and donate a portion of its net gaming revenue from sports betting operations. The company will also allow its tribal partner to manage sports betting at the Cliff Castle Casino Hotel while PointsBet will work on marketing and brand awareness.

The bookmaker will additionally cover all licensing and regulatory costs associated with licensing and launching. To sweeten the deal, PointsBet has agreed to make voluntary donations to a public benefit fund chosen by the Yavapai-Apache Nation.

PointsBet is not the only company looking to enter the very promising Arizona market. WynnBet has entered into a new partnership with the San Carlos Apache tribe, pursuing a similar market entry agreement.

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