Oman targets India’s big destination wedding market
Muscat – The Ministry of Heritage and Tourism is organizing a promotional campaign in five cities in India starting in New Delhi on Monday, focusing on promoting Oman as an attractive destination for wedding tourism.
According to the ministry, India is an important source market with a large number of tourists coming to the sultanate. “The number of Indian visitors in July 2022 was 36,087, the highest in the last ten years. From January to July, 167,678 Indian tourists visited Oman,” the ministry said.
Besides New Delhi, the roadshows, which will include workshops, will be held in Ahmedabad, Mumbai, Chennai and end in Bangalore on August 29.
The workshops will see the presence of a delegation from the ministry, Omani tourism companies, hotels and airlines.
The ministry aims to showcase the remarkable tourism experiences Oman has to offer, in addition to promoting other tourism avenues including wedding tourism, conferences and exhibitions.
Asmaa bint Salim al Hajri, Deputy Director General of Tourism Promotion at the General Directorate of Tourism Promotion, Ministry of Heritage and Tourism, said: “India is a very important tourism market for Oman. The Sultanate, as a tourist destination, attracts great interest from Indian tourists as it caters to all their requirements and interests.
Weddings are a growing tourism industry, especially in India. “Oman has hosted a number of large and grand Indian weddings as it offers the best hosting capabilities for such events both in terms of logistics and hotel services.”
Asmaa added that Oman is a multi-season destination, famous for its natural beauty, cultural heritage and hospitality, and has continued to attract tourists from all segments for several years. “Therefore, our goal now is to attract more high-income travelers from around the world to experience our luxurious and diverse hospitality.”
The workshops will facilitate meetings between the ministry’s delegation and senior officials from India’s tourism industry, in addition to the Indian media.
The workshops will also facilitate discussions on cooperation, building partnerships and contracting with Indian companies, which would help restore India’s tourist flow to pre-COVID-19 pandemic levels.