Not your parents’ VR experience
COVID-19 is attracting a new kind of travelers looking for luxury experiences.
When Contemporary Resorts and Residences opened the Verde Ranch RV Resort in August 2019, the company ignored the pandemic in its business plan – first, the closure of operations in the spring of 2020, then the surge in RV sales and rentals as a home. -weary has gone to explore the world in his own space.
âI don’t think people realized how popular RVing was before the pandemic and how easy, comfortable and accommodating it was to do,â said Erin Forrest, general manager of sales and marketing. âOur very large, full-time RV-ers community has definitely grown with the pandemic. And, there is certainly a shortage of RV resorts right now, especially those with all the amenities.
Verde Ranch RV Resort, located in Camp Verde, with its beautiful clubhouse, WiFi, heated swimming pool, two hot tubs, fitness center, game and craft rooms, dive movies, social ice cream, walking trail Along the River Verde, coordinated activities and a 5,000 square foot dog park, has brought life on the road to a new level of accessible luxury.
âI consider our property to be an upscale hotel where you bring your own room,â she says.
The resort, with its 399 full hookup sites and 16 fully furnished vacation rental cabins, ended 2020 with a strong fourth quarter, reaching 9% occupancy above expected occupancy and seeing no slowdown in sight.
âAs we maximized our marketing efforts, combined with our opinions and recommendations from our customers, our expectations have far exceeded our 2021 projections for the first three months and we anticipate a very strong 2021 all year round,â said Forrest.
The RV resort has two types of visitors who come from all over, passing travelers who stay for two weeks or less and those who inhabit the property for months at a time, often snowbirds looking for a spot. warm for winter.
âThe common perception is that people in RVs are older, retired, and travel across the country,â Forrest said. âBut I’ve learned that there is a huge population of full-time families and young professionals working on the road or moving from job to job as campers. The pandemic has only increased these numbers. “
âRV-ing has really taken off over the past year or so,â said Wendy Bryant, a geologist and travel enthusiast who works for a California environmental consulting firm. She found the Verde Valley RV Resort last month while looking for a site large enough to host a “caravan rally” for herself and her group of friends traveling together in their own campers.
âIt was super packed but surprisingly quiet. We were able to book five sites side by side, âsaid Bryant. âThe kids were biking and walking their dogs, and the facilities were amazing.â
âWhat makes us unique is that we are a family atmosphere and welcoming to animals. There are always people who want to do something, âsaid Forrest. âPlus, we have a great location – 40 minutes from Sedona, one hour from Flagstaff, a quick day trip to the Grand Canyon. There is so much to do in the Verde Valley area.
Prices range from $ 40 to $ 90 per night, depending on the size of the space.
âCustomers with large RVs, fifth wheels, toy tugs, and those towing a car really love 75-foot sites,â said Forrest.
Cabins range from $ 115 to $ 210 per night.
Forrest and Bryant recommend booking in advance.
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By Bonnie Stevens, FBN