Mets Board Oyj: A glimpse into the circular economy – golf ball wrapper that turns into an insect hotel – wins Project New Wood vote

The eco-feat of a conscious golfer is to buy golf balls in packaging that has a new insect hotel life once the packaging is used. This innovative idea and packaging solution recently received the most votes from the public in the Spring 2022 New Wood project competition. It is a concrete example of a circular economy, where a product, after its first use, has another function before ending up in recycling.

Finnish company Golf Coat Ltd wanted to create a packaging solution for its best-selling product that supported biodiversity and promoted the circular economy. As the Golf Coat brand is based on the eco-friendliness and biodegradability of products, the use of a reusable box was particularly suited to the values ​​and the spirit of the company.

“Our goal was to create a simple, smart and economical structure that would be easy to assemble and fill with, for example, leaves, sawdust or dry grass after its main use as a golf ball box. Metsä Board and its partners has developed insightful packaging that provides an artificial nesting structure and shelter for insects and pollinators,” says Aki KuivaniemiCEO of Golf Coat Oy.

“Our packaging provides a habitat that is good for nature, and also brings circular economy thinking to the game of golf, it’s also good for the image of the sport as a whole. The encouraging responses from the public, inspired by the New Wood votes, testify to this concept – it was a pleasure to read them and use them to innovate more new packaging”, adds Kuivaniemi.

The insect hotel was designed through an online workshop facilitated by the Metsä Board Center of Excellence. This design method is part of Metsä Board’s 360 services – it brings packaging industry partners together and accelerates the market introduction of new solutions and ideas.

“To create the insect hotel concept, we needed close cooperation between all partners. The design process involved Golf Coat, originators of the idea, packaging design company Futupack, packaging converter Pyroll and our own designers,” explains Ilkka HarjuDirector of Packaging Services EMEA and APAC at Metsä Board.

“The insect hotel is a good example of how we can also support biodiversity in the city. You can help pollinating insects by placing an insect hotel on your balcony or in your yard, for example, in a sheltered place and sunny,” Harju remarks.

The golf ball packaging and the insect hotel are made of MetsäBoard Pro FBB Bright cardboard. It is currently sold in Finland, Sweden, Korea and Japan. Metsä Board is part of the Metsä Group.

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Metsä Board is one of Europe’s leading producers of premium fresh fiber board. We focus on lightweight, high quality folding boxboard, catering board and white kraftliners. The pure fresh fibers we use in our products are a renewable and recyclable resource, which can be traced back to sustainably managed northern forests. We are a forerunner in sustainability and aim to have fully fossil-free mills and raw materials by the end of 2030.

Together with our customers, we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021, our sales totaled €2.1 billion and we have approximately 2,400 employees. Metsä Board, part of the Metsä Group, is listed on Nasdaq Helsinki.

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Metsa Group

Metsä Group is leading the way in the bioeconomy. We invest in growth, bioproduct development and a fossil-free future. The raw material for our products is renewable wood from sustainably managed Nordic forests. We focus on growing sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fiber boards, tissue papers and parchment papers.

The Metsä Group’s annual sales are around €6 billion and we have around 9,500 employees in 30 countries. Our international group has its roots in the Finnish forest: our parent company is the Metsäliitto cooperative owned by nearly 100,000 forest owners.

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