Marriott launches new luxury apartments to compete with Airbnb

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Traveler behavior has changed significantly since the start of the pandemic and major companies in the travel industry are adapting and offering new services to meet the needs of their customers. Notably, Marriott has been one of the great hotel chains striving to provide new services and implement new business models in modern times.

The company recently announced its expansion into apartment-style accommodations for extended stays called Apartments by Marriott Bonvoy.

Marriott Building

Stephanie Linnartz, President of Marriott International, said“Travellers planning vacations and extended business trips today are looking for more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy addresses these trends while providing developers with a premium product. range backed by our trusted name and distribution platform.”

The new service will allow travelers to earn points on the hotel’s loyalty program while staying in larger apartments, ideal for families and friends looking for a “work” experience. Now that more and more companies around the world are allowing their employees to work remotely, more and more travelers want to extend their vacations.

woman working at home office

Apartments by Marriott Bonvoy represent another strategy to compete with successful business models like Airbnb. Marriott International has already launched a similar rental service called Homes & Villas with over 60,000 private properties in 75 countries, but this new brand will initially focus on the United States and Canada.

The company appears to be taking advantage of Airbnb’s waning popularity due to traveler concerns about cameras in vacation rentals and hosts requiring guests to clean. Many travelers are interested in experiences that are different from what the hospitality industry currently offers.

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beautiful living room

Returning to hotel-like services is becoming more attractive to travelers as it reduces stress and work, but travelers still need workspaces and competitive pricing for business travel and remote work opportunities , and Marriott seems to understand those needs.

What travelers can expect from apartments by Marriott Bonvoy

Marriott building entrance

Apartments by Marriott Bonvoy catered to guests interested in extended stays, comfortable and private residential spaces, and luxury. Marriott International hasn’t shared specific details and will likely announce more updates in the future, but here’s what travelers can expect:

  • Apartments by Marriott Bonvoy will debut in the United States and Canada: The hotel chain already has a similar service for Asia, Europe, the Middle East, Africa and Latin America, called Marriott Executive Apartmentsbut this new service promises to be different and more exclusive.
  • Luxurious and unique design: the hotel chain considered this brand to be in the upscale and luxury segments, and the design will take inspiration from local neighborhoods.
  • Apartments with lots of space: including a full kitchen, separate living room, bedroom, washer and dryer.
  • Not all traditional hotel services are included: The company clarified that the new accommodations will not provide food and beverage, retail and meeting spaces.
  • An air of home: the company wants customers to feel at home while providing an enhanced experience.
interior of an apartment

Given the company’s high expectations for this new service, we will likely find properties under this new brand in major cities across the US and Canada, such as New York, Miami, Toronto or Orlando.

Properties will be developed and managed by Marriott, but developers will have flexibility in building new sites or transforming existing sites to meet their standards and design.

Marriott International brand

As Linnartz stated, this new service will allow members of the loyalty program to obtain benefits: “With Apartments by Marriott Bonvoy, customers will be able to purchase a wider range of accommodation options within the Marriott Bonvoy portfolio. , thereby increasing their loyalty to the portfolio and its range of brand offerings.

Marriott International is considering different business models to meet all of its guest needs, but they continue to grow and expand their traditional services.

Pool at a Marriott Resort

A few months ago, the hotel chain opened its first all-inclusive luxury resort in the Dominican Republic and will also open another awesome All-inclusive resort with water park in Cancun.

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