Industry leaders adopt and invest in the technology leader in serviced hosting to advance the industry



“We believe the technology developed by Ed (Herrera) and his team at Coded through CodeOne will serve as a foundational platform to connect the serviced hosting industry in a way similar to how GDS has changed transportation. aerial work in the 1960s, ”said Synergy co-founder, Henry Luebbert.

REVE Innovation Lab leadership makes major investment in Coded Inc., a leading international company in serviced hosting technologies

Today, REVE, the innovation lab of global serviced accommodation provider, Synergy Global Housing (Synergy), announced a major investment in leading enterprise housing technology company, Coded Inc. (Coded) , manufacturer of customized technology solutions for serviced accommodation, corporate accommodation and agents and operators of service apartments. Industry veteran, longtime Synergy partner and REVE CEO Jon Wohlfert has joined the investment cycle.

“After a comprehensive review process, we have determined that Coded and its proprietary CodeOne software platform offer the most robust and flexible technology solutions available in the market and are best positioned to drive the global retail industry forward. ‘accommodation with services,’ Wohlfert said.

CodeOne is a proprietary all-in-one cloud-based software platform designed exclusively for the serviced hosting industry, including:

  • Customer Relationship Management (CRM) and communication
  • Property management and reservations
  • Estimate
  • Integration of the accounting system
  • Data report
  • Manage documents, files and tasks
  • User security

“I couldn’t be happier to partner with Synergy and Jon to bring our universal technology solutions to the general public and improve our industry,” said Coded Founder and CEO Eduardo “Ed” Herrera. “Unlike most of the serviced hosting software solutions available today, CodeOne is an all-in-one open platform that provides agents and operators with a set of basic layer tools, secure access. and endless API integration flexibility to ensure their brand and product identity. remains intact. ”

CodeOne aims to use technology to level the playing field between large and small accommodation service providers by providing better access, greater transparency and more options for responding to booking requests, whether it be It is a managed inventory or properties provided by the supplier. CodeOne member organizations will receive guaranteed access to a connected, live apartment inventory database to better meet their clients’ housing needs in real time.

Synergy Co-Founder Jack Jensky said: “Through extensive interviewing and researching with clients, we have found that our clients’ biggest issue is the time spent booking serviced accommodation. CodeOne enables each member company to select and connect their inventory of owner, managed, or supplier partners and streamline the booking and billing experience, dramatically speeding up the process customers and guests go through finding and booking. apartments.

REVE’s investment in Coded comes amid a tumultuous period for the serviced accommodation industry. The Covid-19 pandemic has forced many providers of equipped accommodation to scale back operations, cut operating expenses, minimize exposure to leases, and postpone capital investments such as technology. As the industry returns to pre-pandemic levels, hosting service providers are looking for new ways to improve their bottom line. CodeOne offers an affordable licensing model that gives member organizations the benefits of an enterprise system with minimal upfront investment.

“One of our main goals with REVE is to champion the evolution of the industry,” Wohlfert said. “CodeOne’s open ecosystem allows member companies to immediately upgrade their technology stack and gain better access to other CodeOne member companies, thereby streamlining the process of booking and invoicing transactions to better serve their customers. “

CodeOne member companies will have intuitive and transparent technology to create a uniquely branded set of products and services. Developed according to the latest privacy, infrastructure and data security requirements, CodeOne will enable member companies to compete for larger multinational clients who have rigorous technical requirements. The current CodeOne product roadmap includes the following enhancements:

  • Revenue management
  • Channel management
  • Customer portals
  • Apartment technology

“We believe the technology developed by Ed (Herrera) and his team at Coded through CodeOne will serve as a foundational platform to connect the serviced hosting industry in a way similar to how GDS has changed transportation. aerial work in the 1960s, ”said Synergy co-founder, Henry Luebbert. “This is an exciting time for this space and we look forward to collaborating with industry partners to create an open ecosystem of accommodations with fully controlled services. ”

To schedule a CodeOne demo, please visit To learn more about REVE, please click here


About Synergy Global Housing:

Founded in 1999, Synergy is a global provider of serviced accommodation headquartered in San Ramon, California, delivering a hospitality-focused extended stay experience to the business travel and mobility industries. Providing world-class housing and services in more than 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and several locations in the United States. Recognized globally, Synergy’s recent awards include the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM); Corporate Housing Providers Association (CHPA) Corporate Housing Provider of the Year 2021 and 2020; Company of the Year 2020 awarded by the Association of Services Apartment Providers (ASAP) and the 2020 Best Service Apartment Provider – Regional / Global award from Relocate Magazine.

Synergy is a member of The Ascott Limited (Ascott), a leading international accommodation owner-operator based in Singapore. Covering over 190 cities in over 30 countries, Ascott’s serviced apartment and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox , Yello, Fox Lite and POP !. Ascott is a wholly-owned subsidiary of CapitaLand Investment (CapitaLand), one of Asia’s largest diversified real estate groups, headquartered and listed in Singapore. Today, the company has over 30 years of industry experience and award-winning brands recognized around the world.

About Coded Inc .:

Founded in 2013, Coded, Inc. is an Orlando, Florida-based enterprise housing software company specializing in custom technology solutions. Eduardo “Ed” Herrera, its founder and CEO, has over 25 years of experience in the business of corporate housing and serviced apartment software. Over the past few years, Coded has enabled its clients to integrate current technology into their business while allowing them to bring their own identity into the process.


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