Fliggy partners with DidaTravel for the accommodation offer
Chinese travel service Fliggy, part of the Alibaba ecosystem, has named DidaTravel its preferred accommodation partner for supply and distribution, a move that allows the two companies to expand their accommodation portfolio and their user network.
Fliggy’s portfolio of hundreds of thousands of hotels across China and the wider Asia-Pacific region will be able to connect with more than 23,000 travel professional buyers on DidaTravel’s network, while partners of DidaTravel’s hotel and tourism products around the world will be able to access Fliggy’s 320 million users across China.
The partnership follows Alibaba’s Series B funding to DidaTravel earlier this year, valued at hundreds of millions of yuan.
Rikin Wu, founder and CEO of DidaTravel, said the partnership with Fliggy will benefit both companies once the Chinese market opens up in 2022.
Wu also added that Alibaba’s Series B funding has enabled his company to invest in the technology and expand into Europe and North America, “where we will make further announcements shortly.”
The funding round was led by Alibaba and joined by Shenzhen Venture Capital and Guolong Capital, both of which had already invested in DidaTravel fundraising in 2018.
Founded in 2012, DidaTravel now has more than 300 employees in seven offices around the world. The company processed more than $ 700 million in hotel reservations in China and Asia-Pacific in 2019.