Emirates news agency – Dubai tourism growth accelerates with 4.88 million visitors between January
DUBAI, December 11, 2021 (WAM) – Dubai’s Department of Economics and Tourism (DET) has revealed that the emirate received 4.88 million visitors between January and October 2021, with international visits during the single month of October reaching over a million. Reflecting the growing growth dynamics and stability of the industry, the strong international footfall was complemented by a robust domestic tourism market, further boosting the hospitality sector, resulting in 9.4 million room nights sold between January and October 2021, compared to 7 million overnight stays sold in the same period in 2019.
The latest tourism figures were released during the second biannual 2021 City Briefing organized by the Ministry of Economy and Tourism to provide stakeholders with key updates on the positive growth of the tourism sector and information on current and future strategies and global marketing campaigns.
As Dubai continues to lead the rebound in global tourism and spur the growth of international businesses, the forum provided a detailed presentation on domestic and global developments, including an overview of the increasing number of visitors, the occupancy of hotels and activities in international markets, all of which have bolstered Dubai’s profile. as a safe and must-see destination and the best city in the world to live, work and visit.
The meeting was chaired by Helal Saeed Almarri, Director General of the Dubai Department of Economics and Tourism, and brought together more than 1,150 representatives from leading establishments in the hospitality, travel and tourism sectors. . The forum was part of DET’s regular dialogue with business leaders to encourage collaboration and the exchange of ideas to ensure the industry is fully aligned with tourism growth initiatives and strategies. Held in Ain Dubai, the forum discussed ways to further accelerate the growth of the industry, taking advantage of the latest iconic attractions to open in Dubai.
Helal Saeed Almarri, Director General, Dubai Department of Economy and Tourism, said: âInspired by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Sovereign of Dubai and bolstered by the success of Expo 2020 Dubai and the United Arab Emirates Golden Jubilee celebrations, Dubai has been at the forefront of global tourism and economic recovery, setting the tone for a recovery and a sustained growth.
âOur multi-pronged strategy to tackle the pandemic and the deployment of large-scale initiatives to increase our global competitiveness and attractiveness is a hallmark of Dubai’s highly progressive public-private partnership model, which has been the cornerstone not only of what has been achieved in 2021. but what will be achieved in the next critical period of 12 to 24 months. Expo 2020 also provides us with a unique platform to engage with the global community, as all hotels and tourism partners work closely together to facilitate their guest visits to maximize this opportunity.
“Through this highly dynamic and cohesive tourism and economic ecosystem, I am confident that Dubai will deliver on its vision of being the world’s leading center for next generation investment, business, talent, sightseeing and thinking.”
Dubai’s strong reputation for safe overseas travel has resulted in growth in domestic and international tourism, as evidenced by improved hotel performance. In a study since the start of the year in October 2021, the occupancy rate was almost 64%, while the length of stay increased by 12%, from 4.1 nights to 4.6 nights. During this period, there were 24.74 million occupied nights in the emirate at an average daily rate of AED 384, compared to 15.66 million occupied nights at an average daily rate of AED 335. The room inventory is now 6% higher than in 2019.
Taking a closer look at the profile of international visitors, research has shown that in the first half of 2021, visitors to Dubai were gender balanced with 52% male and 48% female. During this period, the emirate also attracted a higher volume of first-time visitors, reflecting the attractiveness of the city despite the pandemic, compared to the first half of the previous year.
Issam Kazim, Chairman and CEO of Dubai Corporation for Tourism and Commerce Marketing said: âAt Dubai Department of Economics and Tourism, we are proud to be part of the success Dubai has achieved so far in 2021. , which is based on the vision and direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai Over the past five decades, Dubai has grown into a global hub tourism and business and through the effective management of the city-wide pandemic, the city has strengthened its position as one of the safest destinations in the world. Dubai’s ability to evolve and adapt, with the support of our stakeholders and partners, has been essential in ensuring that the city continues to maintain its position at the forefront of leading travel and business destinations. .
âWith our world-class infrastructure, one of the world’s highest vaccination rates and flexible work visas, Dubai is emerging as the preferred business center for conglomerates and start-ups. As part of our strategy, we have consistently used innovative global campaigns to further highlight the city’s multifaceted tourist appeal and reach out to our overseas markets, the latest being Dubai Presents. This synergistic approach to showcasing Dubai’s diverse offering involves enlisting celebrities, influencers and community figures to create a constant flow of ambassadors and advocates to tell Dubai’s story through food, retail, tourism, leisure and events to present it as the best city in which to live, visit and work. “
To ensure Dubai was a priority and seen as the destination of choice for 2021, DET launched an integrated global marketing campaign through ‘Dubai Presents’ that delivered over 3,500 assets in 25 languages ââand specifically targeted audiences to looking for international travel, had participated in previous campaigns or were searching for Dubai on digital channels. By creating Hollywood-inspired trailers with leading actors Jessica Alba and Zac Efron, DET simultaneously highlighted the UAE’s multiplicity of offerings and re-established its ‘happening city’ profile.
Dubai’s ability to evolve and adapt, combined with its diverse multi-geographic approach to markets, has been key to ensuring Dubai maintains its relevance and competitiveness as a global destination and creative hub. Last year, the emirate gained momentum in business tourism, with Dubai providing more flexibility and options for talent to visit and stay by introducing new categories and programs, including the Golden Visa, Property Investor Visa, Entrepreneur Visa, Dubai Retire in Visa and Virtual Work Visa.
DET’s goal for the coming year is to continue to drive growth across all sectors. Initiatives will be introduced to further catalyze the number of visitors to Expo 2020, strengthen relationships with the travel industry and explore new channels to find visitors. By highlighting the versatility of Dubai, DET plans to demonstrate its position as a thriving global hub for business and tourism, gastronomy, sustainability, weddings, retail and events.