Dubai Tourism Welcomes Stakeholder Support to Accelerate Momentum During EXPO and UAE Golden Jubilee Year


Dubai Tourism Welcomes Stakeholder Support to Accelerate Momentum During EXPO and UAE Golden Jubilee Year

– Dubai tourism campaigns carried out with the support of partners reinforce Dubai’s profile as a safe and must-see destination and the best city in the world in which to live and work
– The department shares the positive outlook of the industry at the first biannual “City Briefing” event attended in person by more than 1000 stakeholders and partners
– Expo 2020 considered a global hub to drive the future of tourism and international business

The Dubai Tourism and Business Marketing Department held its first biannual City Briefing for 2021 at the Dubai New Exhibition Center, highlighting the promising performance of the sector since the city’s reopening to international tourists. a year ago. As efforts intensified in the tourism ecosystem to accelerate momentum in this historic year for Dubai and the United Arab Emirates, the forum delivered a detailed presentation on Expo 2020, the multifaceted mega event that takes place from October 1, 2021 to March 31, 2022 as an overview of national and global developments and worldwide marketing campaigns aimed at strengthening Dubai’s profile as a safe and must-see destination and the best city in the world in which to live and to work.

Chaired by His Excellency Helal Saeed Almarri, Managing Director, Dubai Tourism, the forum hosted more than 1,000 key executives from leading establishments in the hospitality, travel and tourism industries. It was held as part of Dubai Tourism’s regular dialogue with key industry leaders to exchange ideas and work with them to ensure the industry is fully aligned with tourism growth initiatives and strategies. . By hosting the forum at the Dubai Exhibition Center with precautionary guidelines in full observance, Dubai Tourism sought to highlight the enormous importance of Expo 2020 for the Dubai tourism industry and the acceleration of the recovery in the tourism industry. ‘event.

HE Helal Saeed Almarri, Managing Director, Dubai Tourism, commented: “Dubai has continued to lead the recovery of global tourism and has consistently set new precedents on how to safely but effectively open internationally and remain open critically. Inspired by the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, the city’s ability and priority to effectively manage the pandemic has positioned Dubai as the one of the safest destinations in the world. It has also placed us in a privileged position to drive growth, especially as we view Expo 2020 as a global hub to pioneer the future of international tourism and business. The emirate’s tourism rebound in the second half of 2020, leading to a stabilization of the industry in 2021, is also a reflection of the crucial support provided by our stakeholders and partners. Our constant dialogue has allowed us to collectively adapt to the evolving situation and implement our post-pandemic strategy as we continually strive to improve traveler confidence and build an even more resilient tourism sector. and sustainable. As the city prepares to host the region’s first World Expo and take a leading role in the UAE’s Golden Jubilee celebrations, we look forward to making significant progress in 2021 and beyond. . “

Partners have been informed of the positive developments since the city reopened to tourists on July 7, 2020. Data from Dubai Tourism shared with participants shows the success of the city’s reopening strategy. The gradual increase in tourist arrivals month after month from open markets has delivered 3.7 million international visitors with overnight stays during the period July 2020 – May 2021. Dubai Tourism partners and stakeholders have expressed their appreciation for the multi-pronged pandemic strategy, leading to the city reopening to travelers from around the world in July 2020.

Emirates Commercial Director Adnan Kazim said:
“It’s been a year since Dubai opened its doors to leisure and business visitors, and we’ve demonstrated that international air travel and tourism can be safe with improved health protocols, a focus on metrics. clear and consistent and successful vaccine deployment. Dubai leaders understood the critical importance of providing a roadmap for the safe return and revitalization of the economy through meticulous planning, a coordinated public-private approach and strong partnerships in the travel sectors. and tourism. Emirates is proud to have played its part in helping reopen air travel, working closely with DTCM on health and safety measures to protect the well-being of visitors. These collective efforts and the safe and gradual restart of our network, which now numbers more than 115 destinations, have attracted 2 million visitors to the city on Emirates since July 7, 2020 and have seen bookings increase by more than 30%. compared to last year.

Paul Griffiths, Managing Director of Dubai Airports, said: “Despite the challenges of what has been the most turbulent period in the history of international air transport, Dubai Airports maintained its position as the world’s busiest international airport for the seventh consecutive year with 25.9 million passengers. in 2020. After welcoming nearly six million. passengers in the first quarter of 2021, DXB now looks set for a stable second quarter and the outlook for the second half of the year looks positive thanks to the seasonal travel rush and major international events to come including Dubai Expo 2020 and the Dubai Airshow 2021. To accommodate the expected growth, we recently increased DXB’s capacity by bringing Terminal 1 and Hall D back into service after 15 months of hibernation. Our initiatives have been recognized by ACI in the form of Airport Health Accreditation certification. DXB was also recently chosen as the world’s best airport by readers of Business Traveler magazine, ”Griffiths said.

Dubai airports have taken significant steps to minimize the impact of new travel requirements on customers’ journeys through the airport. The operator, along with the Dubai Health Authority and Pure Health, recently opened a 20,000 square foot in-house lab that can process up to 100,000 PCR samples collected daily from DXB passengers, providing reports within hours.

Ahmad Al Matrooshi, Board Member of Emaar Properties PJSC, said: “I would like to take the opportunity to thank DTCM for their continued support throughout this time. Over the past 12 months, the government has worked tirelessly to make the city safe and comfortable for every resident and visitor. At Emaar Hospitality Group, we have followed the safety instructions of our hotels with the greatest attention, vaccinated more than 90% of our team members in a short period of time and opened three new resorts, as we welcome more tourists this year. . As the official hotel, hotel and catering partner of EXPO 2020, we look forward to this much anticipated futuristic event in October.

Jochem-Jan Sleiffer, President, Middle East, Africa and Turkey, Hilton: “A great travel revival is underway and thanks to DTCM’s vision, Dubai has been at the forefront of this rebound since tourism restarted almost a year ago. At Hilton, we see our repeat customers as well as new customers returning to our hotels, whether for local stays or inbound trips from new and existing markets – occupancy continues to improve and customers are willing to pay for quality hotel experiences. I am happy to see that many people are discovering Dubai for the first time – reassured by Dubai’s reputation as a safe, welcoming and vibrant destination. This will only set the stage for the Expo launch, as the “Hilton team” looks forward to welcoming guests from all over the world. “

Mark Willis, CEO India, Middle East, Africa and Turkey for Accor, said: “Without a doubt, Dubai has been and remains one of the strongest markets in which we operate in the region. As a hotelier, it has been very reassuring to see how the stimulus packages have been managed and implemented across the city, helping to restore the confidence of travelers, which has helped the recovery of the tourism sector to a faster pace. Having such a clear direction and forward thinking plans has allowed us, as a member of the tourism industry, to plan our resources to support the reopening of the city to the best of our ability through our own global campaigns, which have reinforced the message even further that ‘Dubai is open’.

Sandeep Walia, COO – Middle East, Marriott International, said:
“Dubai continues to provide a safe haven for its residents and travelers and has quickly adapted to change – which has undoubtedly helped the hospitality and travel industry begin its road to recovery. The reopening of the city to international tourism last July has certainly brought great opportunities for the hotel industry. We know that when travel corridors are in place and destinations are perceived to be safe, people want to travel, and Dubai remains one of the safest and most desirable destinations in the world. We have seen our hotels in this market perform particularly well over the past year.

David Todd, Operations Manager, MEA, IHG, said:
“Dubai has built a strong perception of travel safety internationally with consistent adherence to health and safety guidelines in the travel and tourism industry. We are seeing the return of small to medium-sized events including international conferences, for example, the AIBC recently hosted its first conference in Dubai for Bitcoin and Cryptocurrency investors at InterContinental Dubai Festival City. Dubai remains one of the most accessible and attractive markets in the world. As the excitement and momentum builds towards Expo Dubai 2020, we expect a gradual increase in occupancies and a stronger recovery in 2022. “

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