BBVA will provide preferential financing to Meliá franchise hotels

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As part of the franchise strategy, Meliá has entered into an agreement with BBVA bank to offer potential Meliá franchisees access to preferential financing terms to meet their cash flow needs, as well as a wide range of complementary financial products.

Gabriel Escarrer Jaume, Vice President and CEO of Meli Hotels International, and Carlos Rodrguez Escudero, Eastern Regional Director at BBVA

Meliá Hotels;

As part of the franchise strategy, Meliá has entered into an agreement with BBVA bank to offer potential Meliá franchisees access to preferential financing terms to meet their cash flow needs, as well as a wide range of complementary financial products.

For Gabriel Escarrer, Vice President and CEO of Meliá, “the agreement is based on the high degree of confidence that Meliá and its strong sales and marketing platform inspire in financial companies as they form the basis of our support for all independent hotels that join the company’s franchise network. ”An alliance with Meliá is a further guarantee for financial companies and has encouraged BBVA to offer favorable terms, which for many hoteliers is a fundamental requirement to face investments in the renovation or repositioning of their hotels or operational investments that will allow them to improve their competitiveness in the new post-Covid commercial environment.

Escarrer stressed today when signing the agreement with the BBVA that “our objective is to increase the advantages and the attractiveness of our franchise system to offer much more than simple profitability to the hotels that join our portfolio. We aim to cover all their needs as far as possible and open up new avenues for improvement “.

Carlos Rodríguez Escudero, Eastern Regional Director at BBVA, stressed that “this agreement reaffirms BBVA’s commitment to the franchise sector in Spain, allowing Meliá franchisees to access all the products and advice necessary for the implementation of their projects ”.

The Meliá franchise model allows independent hotels to join the Meliá group, keeping control of their operations, but also having access to Meliá’s sales and distribution platform and its 14 million loyal customers, as well as ‘a wide range of optional hotel management services. The relationship with Meliá may be based on the hotel adopting one of the Meliá brands (depending on the nature of the hotel, its positioning and its operating standards) or retaining its own name and identity under the aegis “Affiliated by Meliá”.

The company already has a portfolio of 50 franchised hotels worldwide and 7 more hotels are expected to join in the near future. As Meliá’s Director of Expansion, María Zarraluqui explained, “It’s a really attractive model, especially for hotels that rely heavily on tour operators and are not at the cutting edge of digital technology, many of which have a lot of suffered during the pandemic, and who will find in Meliá the ideal partner to increase their income and be part of the hospitality industry of the future “.

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