Auckland’s hard-hit hotels launch major campaign to lure tourists

Business

Auckland is trying to attract more domestic visitors over the coming long weekends. Photo / Provided

Pandemic-shattered Auckland hotels are fighting back with a discount campaign to lure domestic tourists.

Stay Auckland Now promotes deals on over 10,000 room nights from nearly 60 participating accommodation providers across the region and is the latest installment in the Auckland Economic and Cultural Agency’s Auckland Is Calling national marketing campaign Unlimited.

Accommodation is in everything from 4-5 star city center hotels to beachside stays and is highlighted in the latest campaign to attract visitors to Aotearoa and encourage Aucklanders to ‘staycation’ this winter.

Auckland has been the hardest hit city in the country with MIQ at its center and prolonged closures during the pandemic. The occupancy rate was only 29.7% in February 2022, a decrease of 12.9 percentage points compared to the previous year.

In February 2020, the occupancy rate was 89.7%.

Revenue per available room for the month was $49, compared to $214 for the same month in 2020, just as the pandemic hit.

The promotion is designed to kick-start Auckland’s accommodation sector – particularly in the city center – and is the result of industry collaboration, the director of investment and industry says from Auckland Unlimited, Pam Ford.

“Auckland’s accommodation providers have been hit hard by the pandemic for two years. We have worked with the industry to help kickstart the recovery through a timely reminder of the amazing places to stay in our area, and an incentive for visitors and locals to do just that,” Ford said.

Participating accommodation providers and offers can be found at www.stayaucklandnow.co.nz.

Deals include room at Cordis Auckland, breakfast for two, parking, $100 credit for hotel experiences from $329, $100 off a Sky City package and a range of discounts on food and accommodation in other places.

The special offers will be available until May 22, to be used before the end of July this year.

Ford said with two public holidays in June, visitors and locals were encouraged to take up the offer and enjoy a long weekend in Auckland.

The Stay Auckland Now campaign is funded by the government’s $37.5 million Tamaki Makaurau Auckland Responsive Support Scheme, through earmarked domestic marketing funding.

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