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Proud of its ‘Fly Better’ brand promise, Emirates is investing over US$2 billion to improve the in-flight experience for its customers, including a massive program to upgrade over 120 aircraft with the latest interiors, as well as an array of other service enhancements across the board. cabins from 2022.

Sir Tim Clark, Chairman of Emirates Airline, said: “While others are responding to industry pressures with cost reductions, Emirates is flying against the grain and investing to deliver ever better experiences for its customers. During the pandemic, we continued to launch new services and initiatives to ensure our customers travel with confidence and ease, including digital initiatives to improve the customer experience in the field. We are now rolling out a series of intensive programs to take Emirates’ signature in-flight experiences to the next level.

Some of Emirates’ latest initiatives include: improved meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior improvements, sustainable choices and a generous approach to thoughtful touches. that make the trip memorable.

From August, Emirates passengers can expect:

New inspirations, new menus: A team of award-winning chefs, a world-class catering team and a wide variety of suppliers have come together to design and deliver the best dining experience in the sky. New menus will be served on selected Emirates First Class routes, with dishes such as seared salmon trout with moqueca sauce and Creole rice, roast duck breast with orange thyme jus, steamed broccolini and potatoes melting earth. New menus will also be introduced in Business and Economy on 1 September.

Deliberately Vegan Choices: Emirates’ new vegan menu is carefully curated to meet the growing number of guests who are pursuing this thoughtful lifestyle. Vegans, or anyone interested in a delicious, healthy, plant-based meal, will enjoy artisanal gourmet dishes such as pan-roasted king oyster mushrooms, savory jackfruit biryani and sliced ​​kohlrabi topped with burnt orange. . Desserts are a decadent affair with choices of chocolate truffle cake with hazelnut, pistachio and gold leaf, or green grape tart adorned with candied rose petals, vanilla cream and shimmering berry compote from yuzu pearls. Vegan meals are available for pre-order in all cabin classes.

The Champagne and Caviar Experience: Emirates’ first-class experience, always a benchmark for service excellence, has been taken up a notch in 2022. Customers can now enjoy unlimited servings of caviar Persian as part of the “dinner on demand” service, with the pairing of the world famous vintage Dom Pérignon champagne. Emirates is the only airline with an exclusive agreement to offer the luxury brand on board.

Cinema in the sky: First class customers can create a memorable cinema moment on board by ordering snacks from the cinema while enjoying the 5,000 channels of the Emirates Ice inflight entertainment system. The movie theater snack menu includes more classic classics such as lobster rolls, juicy sliders, edamame, and salty popcorn, and can be ordered on demand. All passengers can also curate their own pre-flight ice experience, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synced to the ice the moment they board, maximizing the seamless travel experience.

From farm to fork – Sustainable supply chain: Emirates customers departing from Dubai can start eating fresh greens harvested from Bustanica, the world’s largest vertical farm and a $40 million joint venture investment dollars recently opened via Emirates Flight Catering. Emirates continues to invest in sustainable operations and supply chains, sourcing local food suppliers and farms wherever possible to serve the freshest produce on board.

Specialized hotel training for cabin crew: Emirates has partnered with Ecole hôtelière de Lausanne, one of the world’s leading hotel management schools, to develop the Emirates Hospitality strategy and foster inspiring guest experiences. Emirates cabin crew have already begun to engage in intensive training programs focused on delivering the four pillars of service: Excellence, Attentiveness, Innovation and Passion.

Improved cabin interiors in all classes: the most significant investment is a complete and record-breaking refurbishment of the interior of the aircraft fleet, where cabins will be equipped with new or upholstered seats, new panels, upholstery floor and other cab features. For the benefit of all Emirates passengers, every cabin class will be refreshed and new Premium Economy cabins will be installed. After the refurbishment, Emirates will have a total of 120 aircraft offering Premium Economy seats – the only airline in the region to offer this cabin class, as well as upgraded interiors and features in all other cabins. With its first aircraft slated to taxi into Emirates’ engineering center for retrofitting in November, planning work and testing has begun in earnest.

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